A History of BAND-AID® Brand Innovation

1920

BAND-AID® Brand Adhesive Bandages make their first appearance on the market. They are made by hand and are not a big hit. They were three inches wide and eighteen inches long. Only $3,000 worth were sold the first year.

1924

The little red string used to open BAND-AID® Brand Adhesive Bandages wrappers makes its first appearance.

1938

Completely sterile bandages are introduced.

1942

Millions of adhesive bandages go overseas as part of the war effort

1951

Plastic strips are introduced.

1956

Decorative bandages are introduced - "Stars and Strips" (not Stripes).

1957

Clear Strips bandages are introduced.

1958

BAND-AID® Brand Adhesive Bandages are first produced in sheer vinyl.

1963

Adhesive bandages go into space with Mercury astronauts.

1971

Brooke Shields appears in a BAND-AID® Brand television commercial.

1975

Terri Garr appears in a BAND-AID® Brand television commercial

1975

John Travolta appears in a BAND-AID® Brand television commercial

1982

Chris Evert appears in a BAND-AID® Brand television commercial

1988

Perestroika arrives in Eastern Europe and so does BAND-AID® Brand.

1994

BAND-AID® Brand SPORT STRIP® Adhesive Bandages are introduced

1995

75th Anniversary

1997

Introduction of BAND-AID® Brand Antibiotic Adhesive Bandages, the first ever adhesive bandage to have specially formulated antibiotic ointment right on the pad.

2000

BAND-AID® Brand Advanced Healing is the latest generation in wound care available to consumers.

2001

Over 100 billion BAND-AID® Brand Adhesive Bandages have been made to date... and band-aid.com is launched!

2002

Introduction of a revolutionary new concept from BAND-AID® Brand – the Liquid Bandage that promotes fast healing on contact.

2005

BAND-AID® Brand celebrates its 85th Anniversary and re-launches limited edition tins.

2006

Re-launch of plus Antibiotic with new look and more line extensions.

2007

BAND-AID® Brand brings back "I am stuck on BAND-AID Brand" jingle with new commercial.

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